AFFIRM Wins Five WAVE Awards Including Judge’s Choice

(Pewaukee, Wis…November 17, 2017) AFFIRM, a full-service advertising agency in Pewaukee, Wisconsin, has been awarded five WAVE Awards in recognition of television commercials it produced for the Wisconsin Department of Transportation, Wisconsin Department of Justice, and Unison Credit Union. The … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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Apple’s New Feature Fights Distracted Driving

You’re driving, your phone buzzes, you see it’s a text and you reach down for it… even though you’re going 70+ MPH down the freeway, coffee in hand. We all have cell phones, we’ve all done it, and although we … Read more


What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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Life is What Happens While You’re Busy Making Plans…Unless You Plan for that too

Time management. It’s one skill we can always improve upon. At work, I’m constantly switching gears between different projects, meaning I have to stay organized with my deadlines and delegate my time efficiently. At home, I’m less than two months … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


Why Advertising Awards DO Matter

With winter still hanging over our heads, there’s a little ray of sunshine in the form of another season – bright, shiny awards season! A-list stars and other professionals around the globe get all dazzled up as red carpets are … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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Spoiler Alert: Pregame Ads

The Super Bowl isn’t just football’s biggest night, it’s also TV advertising’s. People gather for the game year after year, regardless of who’s playing, to ooh and ahh over the entertainment and commercials. (If it were up to me, the … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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