WisconsinEye Releases New Opioid Documentary “Straight Forward: The Truth About Addiction”

(Pewaukee, Wis…September 19, 2017) A new documentary targeting the opioid epidemic in Wisconsin is now available through the state’s public affairs cable network, WisconsinEye. Straight Forward: The Truth About Addiction features honest, in depth interviews with young Wisconsinites fighting to … Read more


3 Things to Learn from March Madness

The 2017 NCAA Tournament is underway! Also known as March Madness, the tournament has become one of the most popular sporting events in the U.S. Here are 3 things to learn from March Madness to help develop your next marketing … Read more


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Spring Holidays for Your Social Media Calendar

There’s always something to celebrate. Over the past couple of years “national” holidays have become rather popular on social media. Several brands have used these opportunities to create new content and engage with their target audiences. Here are hashtagable holidays … Read more


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Two Truths and an Alternative Fact about PR

The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in … Read more


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How to Write Effective Photo Captions on Social Media

In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the difference in driving engagement. Let’s be honest, captioning is the hardest part of uploading a photo. After much reading and … Read more


Fun Facts about Super Bowl Ads

The Super Bowl is right around the corner. Whether or not you’re a fan of the New England Patriots or the Atlanta Falcons, the commercials are always a highlight of the evening. Check out these fun facts about Super Bowl … Read more


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5 Things to Know About Generation Z

The millennial craze might be over. As millennials continue to make way into the workforce, Generation Z (also known as Gen Z, iGen, Plurals, the Founders) has emerged as the focus for market researchers. Some studies date the start of … Read more


How to Keep Your New Year’s Resolutions

With the New Year ahead, nearly half of Americans have already decided on their goals for 2017. However, only eight percent are successful in achieving these goals by the end of the year. Here are helpful tips to help you … Read more


AFFIRM Featured in Adweek

(Pewaukee, Wis…December 22, 2016) AFFIRM’s Holiday Mannequin Challenge video was recently featured in Adweek’s Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season’s Greetings. The holiday video was shot in 4K resolution and features AFFIRM’s Force Award lightsaber trophy … Read more


How to Survive Wisconsin Winter

With the leaves practically gone and temperatures slowly dropping, a Wisconsin winter is surely on its way. With the cold upon us, here are some tips on how to prepare and survive the (sometimes) brutal Wisconsin winter. Keep warm – … Read more


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