Author Archives: Dena Vang

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How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more


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AFFIRM Develops Internship Campaign and Worker Training Grant Campaign for the Wisconsin Department of Workforce Development

    (Pewaukee, Wis…July 10, 2017) The Wisconsin Department of Workforce Development (DWD) recently launched WisConnect, a campaign that connects Wisconsin college students with internships at businesses in Wisconsin. AFFIRM developed the creative identity, brand strategy, and marketing plan to … Read more


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News

AFFIRM Wins Telly Award for Drugged Driving Public Service TV Spot

Pewaukee, Wis…June 19, 2017) AFFIRM (www.affirmagency.com) has been awarded a Telly Award in recognition of its television spot developed for the Wisconsin Department of Transportation and Wisconsin Department of Justice. The Telly Awards honor the best in TV and cable, … Read more


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Put This on Your Calendar!

4 Tips for Planning Your Next Event

Successful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to help you get started with the event planning process for your organization: Create a strategy – Start by understanding the … Read more


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WisDOT and Donald Driver Announce Click It or Ticket Mobilization and New TV Spot

(May 26, 2017…Pewaukee, WI) The Wisconsin Department of Transportation (WisDOT) announced its annual Click It or Ticket mobilization at a press conference on May 22nd which was held at Fire Station #2 in Milwaukee. Former Green Bay Packers star and Zero … Read more


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straw hat and sunglasses on beach table

Summer Holidays for Your Social Media Calendar

It’s (basically) summer and there’s always something to celebrate! Check out the latest edition of hashtagable holidays to add to your social media calendar. June 2 – #NationalDonutDay June 8- #NationalBestFriendsDay June 21 – #NationalSelfieDay June 23 – #TakeYourDogToWorkDay June … Read more


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TV Remote Isolated on White.

Is Traditional Marketing Still Relevant?

In short, the answer is yes. With today’s technology, we’re often quick to assume that online ads are the only way to reach people. But there’s still value in radio and TV commercials, print and newspaper ads, billboards, and mail. … Read more


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straw hat and sunglasses on beach table

AFFIRM Wins Best of Show at Business Marketing Association Milwaukee Bell Awards for Wisconsin’s DOSE OF REALITY

(Pewaukee, Wis. – April 28, 2017) AFFIRM Agency (www.affirmagency.com), a full-service marketing communications agency, was honored with Best of Show and a Bell Award from the Business Marketing Association (BMA) Milwaukee at the BMA’s 2017 Bell Awards banquet on April … Read more


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Digital camera on flexible tripod recording a video of woman at desk.

Influencer Marketing vs. Celebrity Endorsements

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other. We’ve seen brands use celebrities to promote their products … Read more


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Handling Crisis Communication

We’ve seen it happen a little too often over the past couple of weeks, from Pepsi, to Nivea, and United Airlines, every organization is vulnerable to crises. According to the Institute for Public Relations a crisis is defined as, “a … Read more


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