Author Archives: Amy Opad

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New Year, New Beginnings

If you’re anything like me, you’re a little skeptical about making New Year’s resolutions. I prefer to set goals throughout the year and change them as time goes on. Some people do the same, but most view the New Year … Read more


Advertising During a Political Year

With the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During election years, presidential candidates flood advertising media with ads, causing ad space demand and price to skyrocket. For this reason, … Read more


Why In-Person Meetings are Important

The last few weeks have been a whirlwind! I have spent the majority of my time on the road traveling to clients in Cincinnati, Indianapolis, and Madison, but wouldn’t have it any other way. In today’s world, it’s very easy … Read more


Print

A Once in a Lifetime Date- #61616

Earlier this year, one of our clients, METRO, decided to “reinvent” itself. While real-time update and trip planner apps and the introduction of new, more fuel efficient vehicles and mobile ticketing were garnering some interest from riders, the bus system … Read more


The Importance of a Good Pitch

Pitching is crucial for business growth and success, especially in marketing and advertising. Professionals in our industry become accustomed to presenting their agency background and strengths, as well as campaign ideas and concepts to both potential and existing clients. Without … Read more


Summer in Milwaukee

Source: http://www.jsonline.com/entertainment/festivals/schedule-ju5pjtf-160044405.html Milwaukee… one of the most underrated cities in the country. This is especially true come summer time. Summer in Milwaukee is a cultural and entertainment experience unlike any other. Having not been born and bred in Milwaukee, it … Read more


The Unofficial Mascot

Source: www.twitter/BrewersHank Have you heard about Hank? If not, where have you been? Hank has become a household name when discussing the Milwaukee Brewers in any aspect. For those of you who aren’t familiar with Hank, here is a short … Read more


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