(Pewaukee, Wis…April 10, 2017) Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect has launched its new Find Your Perfect Match brand awareness campaign. Developed by AFFIRM, the campaign is a fun parody of the popular reality TV show The Bachelor with “contestants” who are looking for their perfect carpool match rather than a love interest.
Creative extends to media tactics including online, radio, and pre-roll video and encourages people to register on the Commuter Connect website and “find their perfect carpool match.” The campaign will lead into Commuter Connect’s bi-annual Commuter Challenge campaign in May.
“Who knew finding a carpool match could be so fun?” said AFFIRM Principal Danny Mager. “By equating Commuter Connect with a popular TV show, people will see doing the right thing for themselves and the environment by carpooling in a whole new light!” concluded Mager.
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.