AFFIRM Develops Internship Campaign and Worker Training Grant Campaign for the Wisconsin Department of Workforce Development

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(Pewaukee, Wis…July 10, 2017) The Wisconsin Department of Workforce Development (DWD) recently launched WisConnect, a campaign that connects Wisconsin college students with internships at businesses in Wisconsin. AFFIRM developed the creative identity, brand strategy, and marketing plan to drive students and businesses to the DWD’s InternshipWisconsin.com website. WisConnect allows businesses to share internship opportunities and encourages students to apply by creating an online profile.

AFFIRM also helped to develop a media plan for DWD’s Wisconsin Fast Forward program to increase awareness of the available worker training grants available to Wisconsin businesses. The Wisconsin Fast Forward grant program creates a strong environment for private sector job creation by helping businesses train highly skilled workers to fill current job openings and meet ongoing skill requirements.

“DWD was under a tight deadline to get both of these campaigns implemented and I’m very pleased with the responsive and collaborative way our team reacted and got everything done on time and on budget” said AFFIRM Principal – Marketing Director, Danny Mager.

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.

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