Rick Panten

How I started in this business…

I started in the business as a graphic designer. After realizing I should have left that as a hobby, I gravitated over to the account side, working directly with customers rather than sitting at my desk all day. Yeah, it’s a good place for me.

What I like most about my job…

I like to get to know people. I like to know who they are and make it easy for them to talk to and confide in me. I’ll confide in them and become that person they can rely on. I really enjoy that.

When I’m not at work…

In the fall, I’m in the woods – hunting, hiking, or camping – with the family. During the summer, I’m playing baseball with my kids and hanging out. We travel when we can. We love to travel and wish we could do more of it, but I love spending time with family.

Best advice I ever received…

I have a close relationship with a brother of mine and once during a serious conversation, he said “Dude, there’s nothing cooler in this world than a fast car driving slow.” At first I didn’t quite understand it, but what he was trying to say was “Be humble.” Even if you’re good at something, there is always somebody who’s going to be better. Don’t ever think you’re the best. Don’t ever think you have it figured out because there’s more to learn. There’s somebody better who can teach you. Be humble.

If I weren’t doing this…

I tended bar for 8 or 9 years after coming out of college. I loved bartending and talking to people. It was a great environment. I might gravitate back towards the management side of that. I’d run a bar or run a hotel. That industry was a lot of fun.

To me, Positively Engaging Marketing means…

To me, it’s creating messages that inspire people do something that will better themselves, their employees, or society in general. If you inspire someone to want to do something positive, it’s fun.

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